The new media is sweeping business.  Why else would a business like Facebook be worth billions of dollars?  Social media is how businesses are becoming known. Groupon, which is really a discount business, was able to emerge from obscurity to becoming a juggernaut with worldwide distribution and a value the billion $.  Of course, any business, to be successful, first has to have a product which it can produce and sell but how to ensure that the masses are aware and will buy your product?  Please see some other thoughts on my blog entry for building and improving you brand.

http://successinsuccession.wordpress.com/2011/03/18/building-a-brand-successful-succession/

Why am I speaking about social media and what does it have to do with succession?  It has everything to do with succession.  Business cannot be done in the old fashioned way especially if your target customers are less than 35 years of age.  This is why every business now has a corporate Facebook page, a twitter account, blogs and vlogs and youtube corporate videos….they are meant to help the business stay in touch and be known by its target audience.

By being a part of this media frenzy, you will inevitably build a stronger and more vibrant business, with the hope that you will increase the lifespan of your business.  You should consider learning more about this new (or really not so new as I have learned) paradigm and how your business can thrive in this new fast paced environment.

Learn think apply!